Social Shorts:
@nike

While at the helm as the creative lead for @nike, our team created Nike’s first television channel. (Well, sort of)

In addition to the ‘Just Do It Originals’ we launched with a lineup of ‘Social Shorts’, a global cast of athletes, and piloted a new creative offense to power a daily dose of inspiration in your feed. As seen below, it took the shape of feed-stoppers, weekly Monday motivation, bread and butter ways to celebrate athlete moments, and athlete takeovers to break the brands biggest news.

A*POV

Athlete* Point-of-View in collaboration with GoPro brought the audience closer to seeing what it looks like to be the best in the world at _______.

Wake Up Call

Wake Up Call was an unscripted dose of ‘Monday Motivation’ that fit in your pocket. For athletes, by athletes. The series ran uninterrupted for over a year, featuring nearly 100 world-class athletes and even jumped from Instagram stories to ESPN when Tiger Woods surprised the world with his 1:00am hot take.

Bread & Butter

The right photo with the right copy in social still holds significant power to deliver a statement. This franchise became a simple and effective way to inspire the next generation of athletes by placing a spotlight on the people that were pushing against the very limit of human potential.

PR Launches

Running social creative for Nike often meant breaking the brands biggest news by holding the keys to the channels, creative, and run-of-show at LIVE global PR launches. Below is a just a small sample of the launches I held the keys during: Women’s World Cup x Koche kit launch in Paris, Nike Football Innovation launch in Moscow, and Mercurial launch in Madrid.