Nike Football:
Global Campaigns
My time working on the Global Football brand remains one of the most influential experiences in my professional career. I entered Global Football green and hungry with something to prove. Maybe it was because I was naive enough to ask or smart enough to listen, I had the chance to be mentored by some of the most remarkable leaders in the industry.
In addition to learning from these mentors, I was able to grow from a truly diverse set of experiences and productions around the globe. In my time on football, I ended up producing shoots in over 20+ countries in Europe, South America, Asia, and North America. During which time, I developed long standing relationships with creative partners and collaborators that to this day I consider among some of my closest friends.
In the early days I was stealing the corner of sets to launch Nike’s first Vine and Snapchat accounts and producing the majority of the content for Nike Football social from my phone. It was Nike Football’s advertising lead whom I was ‘borrowing’ time from that eventually gave me a shot on Nike’s advertising team and opened the doors to working on two of Nike’s largest football campaigns in its history. This act of bringing me over to Nike’s Brand Creative team changed the course of my career and I will be forever grateful for the opportunity to shape Nike Football into the brand it is today.
Nike’s 2016 European Championship Campaign aimed to celebrate the ripple effect of brilliance. A simple spark is all it takes and to set you on a path towards greatness. This idea was explored and brought to life across every medium in every market and is possibly best articulated through the three brand films we launched to progress the campaign.
Born Mercurial coincided with a global positioning project for the Mercurial boot franchise. We set out to pay homage to a boot that had become synonymous with speed on-pitch, by exploring the mindset off-pitch. Building on an insight that Mercurial players are simply cut from a different cloth, we figured what better way to show their mindset than intimate interviews to highlight the fact that they were merely born mercurial.
Lock In, Let Loose was similar to Born Mercurial in that it was a pivotal campaign for Nike Football starting to focus more on an off-pitch mindset. Infusing training which happened to be the biggest business opportunity with the same attitude and playfulness that Nike Football was known for on-pitch. It defined the look and feel of Nike Football for years to come.
Nike’s 2014 World Cup Campaign Risk Everything is where I cut my teeth for the Nike brand. I was the lead creative for Nike Football social and had the chance to collaborate with legendary Nike creatives and amazing agencies to put out some of the best campaign work I was involved with while at Nike. I’m happy to share specific social examples and case studies upon request.
