Nike 365:
Member Stories

As the world came to a halt in 2020, I took on a new role leading Brand Narrative for Nike in North America. Just as quickly as the world and sport was changing, so to was our need to serve our audiences and innovate ways to tell stories without the means of traditional production.

It was during this timeframe that I led Nike’s pilot for remote production and the transformation of a creative offense that could deliver stories and engage audiences amidst constantly evolving circumstances. Much of the work from this new creative offense is still in the pipeline, but below is a sample of the early pilots. 

What It Took

What It Took explored the stories of today’s elite before anyone knew their names. It’s an ongoing series aimed at capturing the high school audience and inviting them in to Nike’s eco-system for a closer look at the product and services they care about. More details available upon request.

Nike Essentials

Nike Essentials is exactly what it sounds like. A no frills spotlight on the looks that can be built from Nike’s everyday silhouettes. With a focus on elevated styling and casting to turn everyday essentials in to so much more. More details available upon request.